Tuesday, 2 February 2010

Fashion for squares - Study NY

The Square Project by Study NY.
SS10 Collection
All images by permission of Tara St James

I know of Tara St James, the New York-based fashion designer and head of creative collective Study NY, through the Ethical Fashion Network. As part of the Study NY collective, Tara has designed a collection of sustainable clothing - The Square Project - which was launched at The Green Shows during New York Fashion Week last September.

It was this SS10 collection, with it's modern aesthetic, clean lines and cool colours that first grabbed my attention. The collection consists of 14 pieces across 9 different styles and 2 separate colours. Each of the styles is made of a different number of squares of fabric. Tara's aim was to create a sustainably developed collection that can be worn in several different ways, using the most basic shape - the square.

The Study NY collective also produce jewellery, graphic design, photography, music and fine art with an aim to use recycled and organic materials as much as possible in their work. It's a positive study for fashion and design.

The Square Project SS10 collection can be viewed on www.4equalsides.com