Green Carpet Challenge 2012

The Green Carpet Challenge
www.eco-age.com

 Happy 2012 everyone!

So! How are your new year’s resolutions coming along?  Set yourself any major challenges for the year?

I have to applaud Livia Firth for championing The Green Carpet Challenge 2012, which will feature some of the fashion world’s biggest names.  Livia Firth founded the Green Carpet Challenge in December 2009 when she attended the Golden Globes with her husband, Colin Firth.  The challenge was for Livia to attend all red carpet events dressed only in sustainable fashion with the aim to raise awareness of environmental and social justice in the fashion industry.

The Green Carpet Challenge 2012 brings together fashion luminaries Giorgio Armani, Chanel, Alberta Ferretti, Tom Ford, Gucci, Yves Saint Laurent, Stella McCartney, Paul Smith, Valentino, Roger Vivier and Ermenegildo Zegna.  Each designer will create an original outfit that defines sustainable style to be worn on the world’s red carpet events during 2012.  The first of which will be The Golden Globes being held tomorrow evening.  

It's a very exciting and glamorous time for sustainable fashion.  Thank you Livia Firth!

Livia Firth wearing Prophetik
at the Golden Globes

Livia Firth wearing Henrietta Ludgate
at the London Film Critics' Circle Awards

Livia Firth wearing Junky Styling
at The Kings Speech Paris Premiere

Livia Firth wearing Gary Harvey
at the Oscars

Henrietta Ludgate - Enchanted ethics

Henrietta Ludgate AW10

Image: Re-Design for Life

I mentioned in an earlier post that I was looking forward to Henrietta Ludgate's new collection. I was also very excited to be invited to her presentation and party on Tuesday evening. Unfortunately, for reasons too boring to go into, I couldn't make it to her presentation. Fortunately, my impatience to see her collection got the better of me so I'd taken a peek at the Estethica exhibition. And I'm glad I did.

Henrietta has once again created elegantly crafted pieces for Autumn Winter 2010. Her distinctive sculptural silhouettes have been used in a collection inspired by enchanted forests at dusk and legendary tales of Brahan Seer - the oracle from the Black Isle. Modern abstract prints - in a palette of deep smoke greys with a flash of silver - capture the mood. A double-faced wool coat dress - skillfully crafted with a high quality finish - was the statement piece.

All pieces in Henrietta's collection are produced locally in the Scottish Highlands using organic and natural fabrics including Pure Scottish wool and superfine Yorkshire wool jersey.

Henrietta has created a sustainable, sophisticated collection with a modern edge.

Henrietta Ludgate AW10

Image: Tom Chambers

Henrietta Ludgate AW10

Image: Tom Chambers

Waiting for Henrietta Ludgate

Henrietta Ludgate - SS2010 Collection

I've been a little quiet for the last couple of days so sorry for that. No reason in particular. But hey! London Fashion Week starts on Friday so I'll have plenty of posts to come. I'll be checking out the Estethica exhibition, New Generation Designers and Vauxhall Fashion Scout including the Prophetik show and - fingers crossed - the Ada Zanditon show.

I'm also really looking forward to seeing the AW10 collection from Henrietta Ludgate, who won the Ethical Fashion Forum's Innovation Award for her SS10 collection. Henrietta - a champion of slow fashion - designs from her studio in the remote Scottish Highlands with an ethos of preserving traditional British craftsmanship being central to her work. All fabrics are sourced from within the British Isles and all pieces produced locally to create luxurious, cutting-edge and ethically sourced pieces.