Saturday, 14 January 2012

Green Carpet Challenge 2012

The Green Carpet Challenge
 Happy 2012 everyone!

So! How are your new year’s resolutions coming along?  Set yourself any major challenges for the year?

I have to applaud Livia Firth for championing The Green Carpet Challenge 2012, which will feature some of the fashion world’s biggest names.  Livia Firth founded the Green Carpet Challenge in December 2009 when she attended the Golden Globes with her husband, Colin Firth.  The challenge was for Livia to attend all red carpet events dressed only in sustainable fashion with the aim to raise awareness of environmental and social justice in the fashion industry.

The Green Carpet Challenge 2012 brings together fashion luminaries Giorgio Armani, Chanel, Alberta Ferretti, Tom Ford, Gucci, Yves Saint Laurent, Stella McCartney, Paul Smith, Valentino, Roger Vivier and Ermenegildo Zegna.  Each designer will create an original outfit that defines sustainable style to be worn on the world’s red carpet events during 2012.  The first of which will be The Golden Globes being held tomorrow evening.  

It's a very exciting and glamorous time for sustainable fashion.  Thank you Livia Firth!

Livia Firth wearing Prophetik
at the Golden Globes

Livia Firth wearing Henrietta Ludgate
at the London Film Critics' Circle Awards

Livia Firth wearing Junky Styling
at The Kings Speech Paris Premiere

Livia Firth wearing Gary Harvey
at the Oscars