Thursday 16 July 2009

Upcycling With My Green Lipstick



The term upcycling is frequently being used in the world of ethical fashion. So what exactly does it mean? Upcycling is re-using materials and items to re-create something that improves the value of the original item. Upcycling retains elements of the original item. For example, transforming an old shirt into a fabulous dress is upcycling. Upcycling itself is not new. Designers including Reet Aus (shown below) have been doing this for years. Perhaps, now that it has been given a label it will create more awareness for consumers.


Reet Aus via flickr.com


My Green Lipstick, the online ethical fashion store, have been busy upcycling to create limited -edition items for their own-label range. Vintage fabrics, buttons and buckles, vintage silk scarves and repurposed garments have been 'Lip-sticked' (received My Green Lipstick's unique re-style) to give them a new lease of life. The range also incorporates organic cotton and silk to create a collection of exclusive "ecologically sensitive" pieces.

The first items from the range will go on-line this week. I am sure all ethical fashionistas out there will be on-line before they can say Upcycle.