LOVE Monsoon for Spring Summer 2011

LOVE Monsoon Spring Summer 2011
Image by Re-Design for Life

Monsoon - the global fashion retailer and sponsor of Estethica at London Fashion Week - launches it's LOVE range this month.

The range of feminine pieces has been developed to create a fusion of clean, modern design with Indian crafts, recycled materials and organic fabrics.   The designs make use of Monsoon off-cuts, recycled glass and pearl trims and beautiful button detailing.

LOVE Monsoon - Elements
Spring Summer 2011
Image by Re-Design for Life

 LOVE Monsoon Elements evokes the rich craft tradition of Monsoon, using hand block printed organic cottons, vegetable dyed silks, organic jersey and crushed Mother of Pearl embellishments.

LOVE Monsoon - Ethereal
Spring Summer 2011
Image by Re-Design for Life

LOVE Monsoon Ethereal has an entirely Ivory colour palette of modern, feminine pieces including delicately embroidered organic cotton tops, organic lace scarves and an organic cheesecloth maxi dress embellished with crushed beads.

I hope other fashion retailers will be inspired by Monsoon's LOVE range.  Inspired to create sustainable collections using their own off-cuts.  Inspired to use organic fabrics and dyeing methods.  Inspired to incorporate traditional methods of printing and embellishment into their ranges.

One thing's for sure, it will certainly make the UK high street a more interesting and creative place to shop.