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The fashion date of 2010 is July 14th when two iconic style capitals - London and Paris - are involved in an exciting, not-to-missed fashion experience. Don't worry! There is no VIP guest list for this event ... the invitation is open to everyone.
The event is being organised by EJF - the Environmental Justice Foundation - who are calling all adventure seeking style-savvy volunteers to embark on "The Great Fashion Cycle" from London to Paris in aid of their work addressing human rights and environmental abuses in the fashion industry.
You don't need to be a "pro cyclist" or a trend driven fashionista to take part. All you need is passion and pedal power to help change the face of fashion for the better.