Green Carpet Challenge 2012

The Green Carpet Challenge
www.eco-age.com

 Happy 2012 everyone!

So! How are your new year’s resolutions coming along?  Set yourself any major challenges for the year?

I have to applaud Livia Firth for championing The Green Carpet Challenge 2012, which will feature some of the fashion world’s biggest names.  Livia Firth founded the Green Carpet Challenge in December 2009 when she attended the Golden Globes with her husband, Colin Firth.  The challenge was for Livia to attend all red carpet events dressed only in sustainable fashion with the aim to raise awareness of environmental and social justice in the fashion industry.

The Green Carpet Challenge 2012 brings together fashion luminaries Giorgio Armani, Chanel, Alberta Ferretti, Tom Ford, Gucci, Yves Saint Laurent, Stella McCartney, Paul Smith, Valentino, Roger Vivier and Ermenegildo Zegna.  Each designer will create an original outfit that defines sustainable style to be worn on the world’s red carpet events during 2012.  The first of which will be The Golden Globes being held tomorrow evening.  

It's a very exciting and glamorous time for sustainable fashion.  Thank you Livia Firth!

Livia Firth wearing Prophetik
at the Golden Globes

Livia Firth wearing Henrietta Ludgate
at the London Film Critics' Circle Awards

Livia Firth wearing Junky Styling
at The Kings Speech Paris Premiere

Livia Firth wearing Gary Harvey
at the Oscars

Prophetik on the red carpet

Film producer and wife of Colin Firth, Livia Giuggioli

wears a strapless silver grey gown by sustainable fashion label Prophetik at the Golden Globe awards.

Prophetik AW10 - Catwalk Images

You'll know - from my post after the Prophetik show on Friday - how much I loved the collection. You'll also know how upset I was that I didn't manage to get any images - totally down to me fumbling around with the settings on my camera. I was really annoyed with myself because I wanted to share with you what I'd seen. So, I'd like to say a big thank you to Courtney (Prophetik's PR) for sending these photos to me.

Prophetik AW10 -Sustainable collection with rock attitude

Prophetik’s AW10 show opened at Vauxhall Fashion Scout yesterday to the haunting sound of a lone violin. Violinist Anna Crawd walked slowly onto the dimly lit catwalk where she was accompanied by guitarist Jason Bynum. As they played their blue-grass tune they were joined by a ghost like model dressed in a black vintage silk, high collared, corseted dress that could have come straight from 1800's Tennessee. The model continued her haunting walk - gliding with an expressionless stare along the catwalk. As she disappeared backstage, the bright spotlights went up, the blue grass faded and the room was filled with the sound of nuwave rock from Man Raze playing in the corner.

A procession of perfectly executed pieces inspired by the American Civil War came onto the catwalk. Full length peace silk dresses - worn with vintage boots - floated by, slouchy jodphurs, neat fitted jackets, indigo dyed dresses and subtle paint splattered prints on hemp jersey. Male models strode by in structured military coats with vintage Civil War buttons layered over herringbone hemp jackets and waistcoats. And, finally a blood red distressed velvet gown brought the show to a close. Stunning.

All pieces were created from organic and sustainable fabrics including cotton, flax, corduroy, denim and Greenspun fleece (made from recycled bottles). Crinkled and washed finishes – synonymous with organic clothing – were given a fashion edge. A kind of homespun with rock musician attitude.

I loved every piece that came along the catwalk. It’s fantastic that it’s a completely sustainable collection but what’s more is that each individual piece is well designed and extremely wearable. And that’s what grabs your attention before anything else.

Unfortunately, I was having camera problems during the show. Or rather, my camera was having photographer problems. So sorry I don't have any catwalk images to show.