New York. London. Paris. Milan. Copenhagen. If Denmark isn't on your fashion radar then it's time it was. Copenhagen Fashion Week was earlier this month showing collections from established Danish labels Marlene Birger, Rutzco and Bruns Bazaar, as well as those from new designers. This was the first time FIN, a Norwegian label, showed in Copenhagen.
FIN (Norwegian for Fine) create elegant, stylish clothes with a modern edge. Their collection for SS10 includes the key looks for the season: soft silhouettes, relaxed tailoring, draping and muted colours. The essential items are there: a feminine jumpsuit, loose oversized cardi, cotton parka, draped skirts and dresses. A desirable collection of wearable pieces.
FIN is where design and awareness are combined into fashion.
FIN design with a wonderful eye for detail and interpretation of trends.
FIN create with luxurious sustainable textiles such as organic cotton, organic bamboo, hand spun wild silk, organic alpaca and milk fabric. Milk fabric? Yes, that's what I thought. It's the new sustainable FIN fabric for SS10. Produced from surplus milk proteins to create a fabric with a super soft, luxurious texture.
FIN produce with a fair trade principle ensuring that all who work with them are concerned about wages, working hours and human rights.
FIN is about fashion. They want customers to appreciate the clothes for the design then to discover the ethics as an added value.
It's an inspiring value. One that I hope all fashion labels will work towards.
If like me you can't wait until Spring 2010 for FIN's new collection then check out the AW09 collection:
